SUCCESSFULLY SELLING YOUR HOME IN TODAY'S MARKET

Success in selling a home in today's market is determined by preparation and a thorough marketing plan.

The Arizona Regional Multiple Listing Service (ARMLS) allows more than 50,000 Realtors working throughout the greater Phoenix Metropolitan area to preview every home available which might suit a potential buyer's needs.

The MLS is, by any measure, the most effective way by which homes are sold in the Phoenix area and throughout the country!  Moreover, approximately 90% of home buyers are looking for properties on the Internet, not in magazines or in newspapers.

Recognizing the need for a robust online marketing campaign when listing our client's homes, Mira Vista Properties Realty Group created our Comprehensive 19-Point Marketing Plan.

You won't find this kind of comprehensive marketing with most area Realtors. And the results it creates cannot be achieved with print advertising. 

For details on Mira Vista Properties Realty Group's Comprehensive 19-Point Marketing Plan, Click Here.

 STEPS TO A SUCCESSFUL LISTING

Failure to execute on any one of these steps could be the difference between a successful sale and another year on the market.

Step 1: Top Quality Marketing. Placement and Presentation. Your home needs to be everywhere potential buyers might look. The Internet allows potential buyers from around the world to preview all the homes in their prospective search area, and your home needs to be seen regardless of which MLS searching web site they happen to be using.

In addition, the quality of your online listing brochure can make a world of difference. This may be your only chance to make an impression on a buyer, so your pictures need to be excellent. Make sure the lighting is sufficient, and that all clutter is removed from both the foreground and the background! Since the MLS only allows six pictures, offer a virtual tour to show the rest of the house, or to show additional features that are not captured in the six pictures.

Failure to follow this step will drastically cut down your number of showings.  Remember, most buyers evaluate the homes they wish to preview based on whether the properties present themselves well and show value.  This is partially achieved through photos and online virtual tours.

Your home's online marketing pictures and virtual tour is worth 1000 words!

Most buyers start their home search online. Realtors representing Buyers are going to view pictures of your home in the MLS before they show your home to their Buyers. Buyers are going to view pictures of your home online, either through the MLS or through independent sites like Realtor.com. Bad pictures (or even worse, no pictures) can cause potential buyers to dismiss your home from their search before they even get in their car.

Step 2: Price to Sell. In this market, you cannot command a price premium above what the market is paying. Look at what houses similar to yours (even better is if you can find an exact model-match to yours) are listed for, and realize that these homes have not sold. This should give you a starting point, or a ceiling, for your price range. Then look at what homes like yours have actually sold for, and price yours accordingly.

Step 3: Availability. Now that the potential buyer is interested and wants to see your home, let them in! Making their agent set an appointment, or give you too long of a notice before they show it, will move your home to the back of the pile. Remember, they’re trying to weed through 40 homes to find the 5-10 they want to go see. You want your house to be shown on the first pass – don’t give them an opportunity to fall in love with a different house just because they did not have time to schedule an appointment with you.

Step 4: Perfect Showings. Once a prospective buyer has researched and selected your home for a viewing, the property must shine! Yard is manicured; house is clean & clutter-free; closets are organized, etc. This is when you’ll get rewarded for all your hard work.

Step 5: Relentless follow-up on prospective buyers. Whether someone calls your Realtor from the "For Sale" sign while they’re parked in front of your home, or they email your agent after seeing your home on Realtor.com, your Realtor needs to follow up with that prospect immediately and relentlessly, selling the features and benefits of your home while trying to arrange a showing for them.

Step 6: Constructive and timely follow-up with Realtors.

When our office follows up with Realtors who have shown our listings, we solicit information we can actually use to our client's benefit!

For instance we might ask, “What other homes are your buyers considering?”. Knowing this allows us to position your listing better than your competitors. We might also ask, “Was there anything about the home your buyers did not like?”. If the market is telling us to replace the carpet, or to paint that dark bedroom, this gives us a chance to act on the information.

There are also times when they might not know about a feature, and this gives me a chance to tell them more great things about your home – maybe we can put a deal together after all.

 For details on Mira Vista Properties Realty Group's Comprehensive 19-Point Marketing Plan, Click Here.

ACCEPT NOTHING LESS THAN PERFECTION

Failure to complete ALL six of these steps usually results in a home not selling, or selling for significantly less than it was listed for and extended days on market.

This market is challenging enough right now. A home seller and their Realtor need to be in perfect sync together.

For additional details on Mira Vista Properties Realty Group's Comprehensive 19-Point Marketing Plan, Click Here.